Introducing

LEXRA - Location-Based Entertainment XR Association

The global voice for Location-Based XR Entertainment

The VR Collective is evolving into a membership-driven association championing standards, advocacy and community for operators, suppliers and creatives.

Supported by Our Founding Board

Interested in Becoming a Board Member?

What operators say about us

"It's fabulous... save me time, energy and money..."

Colin Nevin

CEO - Tickety-boo FEC - UK

Would rather learn from the best than half-ass it myself.

HUGH CORCORAN

Wild Blue Ropes Adventure Course

This has been brilliant. I love everything you've told us.

MATT THOMPSON

COO - Back to Space

Amazing! Awesome! Thank you so much.

TEHSEEN BAWEJA

VR Arcade - Pakistan

The dedicated news service for location-based VR/AR attractions

Elysium Bali: 8-Course Virtual Reality Dinner by Michelin Chef Suzuki

Amy Isaacson February 2, 2026

Elysium at Luna Beach Club in Bali opens an 8-course, multisensory, and narrative-driven culinary journey that redefines fine dining through the fusion of food and virtual reality technology. Spearheaded by…

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HTC Backs Atlas V Group to Scale Location-Based VR

Amy Isaacson February 2, 2026

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After the Fall Free Roam Hits Synthesis VR for Standalone Headsets (Pico + VIVE)

Amy Isaacson February 2, 2026

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Sphere’s First Smaller Immersive Dome Is Coming to MD

Amy Isaacson February 2, 2026

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New VR & Retro Arcade Coming to Casper, WY Mall

Amy Isaacson February 2, 2026

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EXPLORE PRODUCT DIRECTORY

vrCAVE VR Escape Rooms

Content Platforms

Hero Zone

Content Platforms, IAAPA

Zero Latency

Content Platforms, IAAPA

Virtual Rabbids: The Big Ride

IAAPA, Simulators and Coasters

Godzilla Kaiju Wars VR

IAAPA, Simulators and Coasters